Categoria: Demand Generation News

If you’re ready to dive straight into the deep end of marketing automation, ActiveCampaign provides plenty to get your feet wet. The automation builder supports triggers based on email opens, clicks, page views, and product interactions. The dynamic product picker inserts products automatically based on each customer’s activity. And all features are available on every…

While single-touch attribution is a handy tool for tracking the effectiveness of a single marketing channel, it does present more cons than pros. This move shows LinkedIn recognizes that B2B marketers need flexibility over conversion paths, not just reach. The value lies in combining LinkedIn’s intent data with your own marketing stack for smooth lead…